We recently came together with our friends at Saucony Originals to announce a second collaborative project. To celebrate, we worked alongside Waste Studios to create a short film called “Route to the Future” which nods to the transition of running footwear into a staple of the contemporary wardrobe, using technology to visualise the next chapter in the story. The result is a collision of Saucony’s relentless innovation, Universal Works' sense of fun and humour and a heady dose of retro nostalgia — a digital journey to the future via a pixelated tapestry of montaged urban landscapes.
UW co-founder David Keyte, a long standing fan of Saucony, adds, “We’ve all seen the running shoe transform from a purely functional item into a modern classic, and Saucony's Originals line has played a pivotal role in this evolution. As a person who regularly wears sport shoes in my day-to-day life, it's a true pleasure to celebrate this journey with the very brand that made my original marathon shoes.“
Below we share some behind the scenes snaps which saw us utilise 3D scanning technology to create the avatar protagonist and digital universe that feature in the video. Visit here to watch the finished film and find out more about the collaboration.
